It is expected that by 2024, the valuation of the Southeast Asian gaming market will reach $14.8 billion, and over the next five years, it will grow at a slight compound annual growth rate of 0.19% to $14.93 billion. Behind this moderate growth trend is a situation of multiple driving forces and challenges coexisting.

The primary driving force comes from technological innovation and infrastructure upgrading. Especially with the widespread deployment of 5G technology, its ultra-low latency characteristics are reshaping the cloud gaming experience and bringing unprecedented potential to the market. For example, Southeast Asian operators have announced 5G investment partnerships worth $30 billion. Last year, two major telecom operators in Indonesia, Ooredoo and CK Hutchinson, signed a $6 billion telecommunications operation agreement. Thailand's second-largest telecommunications company True announced its merger with DTAC, creating a $8.6 billion company with approximately 51 million customers.

In addition, the rise of esports has become another major growth engine. With the surge in audience numbers on online live streaming platforms Twitch and YouTube, esports events have attracted a large amount of attention, and advertising revenue is expected to increase, further expanding the profit channels of the gaming market.

However, the path forward for the market is not without obstacles. Piracy issues, uncertainty in the regulatory environment, and risks such as transaction fraud constitute key obstacles that constrain the release of market potential.

Through online multiplayer games and group chats, video game players can stay in touch with friends and family. During the epidemic, online games not only fulfilled the needs of home quarantine as a form of entertainment, but also played a unique role in maintaining social connections, promoting interaction and emotional connection among users. This wave of demand, coupled with innovative marketing strategies, in-game advertising, and cross-border collaborations, is expected to further grow the industry in the long run.